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SEO Content Optimization Strategies in 2014

The entire search engine optimization (SEO) process is often misunderstood by a lot of people which is why they often commit a lot of SEO mistakes that can cost them not only their page ranking in search engines, but also lose traffic volume of possible clients. SEO can help you direct traffic to your site, but getting them to stay is a whole new different ball game.  SEO content optimization strategies in 2014 continue to follow the same golden rules laid out by search engines so long ago.

The entire SEO content optimization process basically revolves around the idea of getting a good page ranking in search engines by employing certain strategies so that people can find your site easier. The better your page ranking is, the easier it is for users to find it, the more appealing it is for them to visit your site, thereby increasing the amount of traffic that your site is able to generate. However, if the users do not find any relevant content on your site, then your efforts to get them to your site would just have been in vain.   If you would like to ensure that you can get users to stay on your site, you must learn some basic content optimization strategies in order to make this possible.

Relevant content

As I mentioned earlier, getting people directed to your site or page is one thing, but to get them to find relevant content and to stay is another. In order for you to be able to generate positive and profitable effects of the amount of traffic that you are able to divert to your site, you need to offer them exactly what they are looking for.  This offer needs to stay consistent as you disseminate your content throughout your social sites.  SEO content optimization strategies in 2014 incorporates your social sites…remember your internet presence needs to be a  much larger footprint going into the future which means you need a Facebook page (for example) to stay relevant.  However, I don’t recommend having all your eggs in one basket so make sure to spread your content among different social sites.

When users are looking for particular content, they will employ keyword searches on search engines or find content on social sites.  Once they are directed to your site using those keywords, they expect to find relevant content pertaining to that keyword, so make sure that you have content relevant to their searches. Avoid using keywords that have no relevance to your content, but you use them anyway simply to gain more traffic directed to your page due to the popularity of that keyword. This will only result in users clicking back to their search engines, increase your bounce rate, and not necessarily create any positive effect on your page ranking. Make sure that your choice of keywords correlates to the content that you are creating on your page or social sites.

More content is better

The more content or articles you create about a particular topic or keyword, the more chances you have of getting tagged and linked by other sites, as well as increase your chances of answering a user’s search for relevant content.  Just like fishing, the more assorted baits you have, the better your chances are of catching a fish.  One way that you can get the right user is to use the right bait.  For example, if I’m targeting women who buy jewelry then that would be almost half the planet.  However, if I’m targeting women who buy soccer jewelry then I may target a keyword like “Soccer Moms.”  The keyword “Soccer Moms” is  probably too narrow and competitive as well so I would most likely add a tail to it and use something like “Soccer Moms of Orange County.”  Then I would check the associated traffic volume for that particular keyword as well as the associated Google Adwords costs, etc and then I would start writing content based on that keyword directing them to one of my affiliate sites Soccer Moms of Orange County  Also remember that the different articles you create and post on your site as well as on other sites can generate a lot of backlinks which can lead users back to your site.

Keep content fresh

Creating and posting new content regularly can greatly improve your site’s chances of getting recommendations from other sites and Facebook likes and tweets, especially those that are linked to your site. The more times you offer new and fresh content, the more opportunities your users searching for a particular content will have in finding one that is relevant to their search.

Link building

Building links is also another content strategy that you can employ to help users searching for a particular content to find your site offering relevant content to their search. Try to link to sites that have similar content, or at least uses the same keywords in tagging their site’s content.

This way, any user searching on those sites will be directed to your page’s similar content, making it easier for users to find your page.

I hope you enjoyed reading this SEO tidbit regarding SEO content optimization strategies in 2014 and please take a look at SEO Elite which I highly recommend for both newbies and oldies alike.

Cheers,

Michael Zales

Here are some cool SEO Content Optimization Articles I found on the web for you to enjoy:

  • Send the right search signals with social content optimization – A few weeks ago, I was honored to give a presentation to Heather Lloyd-Martin’s SEO Copywriting Certification students and grads on optimizing content for social sharing. During the presentation, I covered two main points:.
  • 4 content optimization tips for e-commerce websites – SEO copywriting – E-commerce websites often struggle with SEO. In this guest post, SEO expert Nick Stamoulis offers four actionable tips for optimizing the content of your e-commerce site.
  • Website owner or writer: which should optimize content? – Amanda DiSilvestro explores the question of who should optimize web content, and where the site owner or the web writer is more qualified to do SEO.
  • What is the Responsibility of a Web Designer in Regards to SEO … – Search Engine Optimization is an ongoing process that cannot truly be accomplished by designing a website in a particular way, although a designer can cripple a site’s chances with a poor foundation. Building a search engine-friendly website should be the task of the designer, but there can be some gray areas. First of all, what makes a website search engine-friendly? Things like optimized page titles, clean coding, proper use of header tags, alt tags, the location in the code of primary content, and anchor text are just some of the elements involved.
  • 7 Strategies To Build a Link Building Plan | Search Engine People … – Several elements are needed to create an effective link building strategy. Using the following seven strategies in tandem, you will be much more likely to build many good backlinks from authoritative sites within your niche as well as related niches. This is a profitable daily habit to get into.
About the Author
I wear many hats including husband, pilot, boater, blogger, web designer, online marketer and my favorite: father to three beautiful children. I have been working (programming and slaving away) on computers since the mid 80's and involved with Online Marketing since its inception. Thanks for joining us here at WebexNews.

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